It’s never easy deciding when to pull the escalation lever at work. Escalations aren’t for everyday hiccups, but sometimes, you find yourself at a point where raising an issue is the only reasonable move. Knowing when and how to escalate can really make a difference—not just for your workload, but for your team and company, … Read more
Most of us have been in situations where a problem keeps growing until it’s too big to ignore. That’s usually when you hear someone say, “We need to escalate this.” But what does that actually mean? Escalation is just a fancy way of saying you’re moving an issue up to someone with more authority, resources, … Read more
Let’s be honest—most of us have more work than hours in the day. Yet you’re still expected to put together slide decks that don’t bore people out of their minds. Easy to say, but if you’re already busy, it’s hard to make slides look sharp, stay clear, and not suck up your whole evening. That’s … Read more
Years ago, most CEOs stayed far from Twitter, LinkedIn, or Instagram. Their public statements came through press releases or interviews. Now, though, you’ll notice that more and more CEOs are active on social media. They post, comment, and even joke around with followers. This change isn’t just about wanting more attention. Social media is where … Read more
If you hang out in marketing or run a business, you’ve probably heard people talking about “segmentation.” It sounds technical, but it’s really just about splitting your audience into smaller, more meaningful groups. Segmentation helps you figure out who you’re talking to, so your message feels a bit more personal and less like shouting into … Read more
Most people running a business spend a lot of time worrying about competition. The best businesses don’t just outdo rivals with clever ads or flashy tech—they make themselves harder to compete with. They build what people in business call a “moat.” The bigger your moat, the harder it is for anyone to copy your success … Read more